SPORTS MANAGEMENT AGENCY - MONACO
Personal Brand & Media Relations
Image rights are a vital part of a player’s professional life, offering significant opportunities for growth and revenue. Effective and proactive management of these rights helps prevent unauthorised use while unlocking their full commercial potential. Our agency provides in-depth expertise to navigate every aspect of image rights, ensuring their optimal protection and strategic use.
Contracts and Agreements
Athletes frequently enter into specialised agreements to manage the commercial use of their image with partners such as clubs, federations, equipment suppliers, and other designated third parties. It is essential to clearly define the rights holders, authorised uses, contract duration, and associated compensation. We ensure that every agreement safeguards our athletes’ interests while maximising their financial benefits.
Structuring
We organise and structure the ownership and planning frameworks for this additional source of income. A well-designed approach ensures the efficient management of image rights, enabling consistent and profitable exploitation throughout an athlete’s career.
Protection
In certain cases, it is advisable to take precautionary measures by registering trademarks on a player’s name, likeness, or a slogan directly associated with them. This provides an additional layer of protection against unauthorised use and strengthens control over the commercial exploitation of their image.
Legal Action
We assist our talents in taking the necessary steps when their image is used without authorisation. This includes issuing removal orders and pursuing claims for damages, ensuring their rights are fully upheld and any misuse is swiftly addressed.
