
SPORTS MANAGEMENT AGENCY - MONACO
Communication Strategy



We ensure that each athlete’s public image reflects their values, resonates with their fan base, and avoids the pitfalls often associated with social media. Our mission is to guide athletes in managing their public persona by providing strategic advice and creating high-quality content designed to enhance their visibility and maintain full control over their reputation.
Strategic Social Media Advisory
Social media has become an essential tool for communicating directly with one’s community. While it offers valuable opportunities, it can also pose significant risks if mismanaged. We help athletes master the nuances of these platforms to enhance their image and build a positive, sustainable public profile, supporting the long-term growth of their career.
Creative Content
We create high-quality content designed to engage the fan base and elevate the athlete’s appeal to brands. Our professional content production process ensures visually compelling and strategically relevant material that strengthens both visibility and market value.
Media Relations
TV, radio, print, and digital platforms: we maintain active monitoring of all content associated with each athlete’s name across both traditional and online media. At the same time, we develop a proactive communication strategy to refine and protect their digital reputation, ensuring consistent and positive media coverage.
Sponsorship Activation Support
We identify additional revenue opportunities and negotiate partnerships in line with industry best practices. Our goal is to protect and enhance the athlete’s image by selecting sponsorship projects that align with their values and strengthen their personal brand.
TALENT, BRAND, MEDIA
